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Ulverston aiming to prosper
#1
The tranquil Cumbrian market town of Ulverston, where Stan Laurel was born, seems to have taken itself by the scruff of the neck and decided to pull its socks up, to mix metaphors. Already becoming a centre for locally-based arts projects, exhibitions and creations, the town has now announced plans to promote local businesses and traders. In recent years the town has seen local businesses closing in alarming numbers and today many elegant shop fronts are boarded up. It's clearly time for action.
The new Council-led programme involves a completely new website, which will spread information on local businesses all over the world, in the expectation of gaining new trade and increasing local prosperity. Tourism is an important source of local income, with Ulverston being so close to the Lake District, and increasingly because of associations with Stan Laurel, so the wider the message, the better will be the results. The website will be part of a major marketing initiative designed to increase town-centre shopping (simultaneously reducing street parking charges).A loyalty card scheme is being introduced, in which local traders are expected to participate with enthusiasm, to encourage town-centre shopping. These are modest measures by commercial standards but quite radical for the small town of Ulverston, which also needs to retain its treasured characteristics as a rural market town.
There are several Youtube sites on Ulverston, all worth a few minutes' viewing. Start with https://www.youtube.com/watch?v=Yy1GfbDQYmg
 
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#2
(06-10-2016, 10:51 AM)judgefoozle Wrote: The tranquil Cumbrian market town of Ulverston, where Stan Laurel was born, seems to have taken itself by the scruff of the neck and decided to pull its socks up, to mix metaphors. Already becoming a centre for locally-based arts projects, exhibitions and creations, the town has now announced plans to promote local businesses and traders. In recent years the town has seen local businesses closing in alarming numbers and today many elegant shop fronts are boarded up. It's clearly time for action.
The new Council-led programme involves a completely new website, which will spread information on local businesses all over the world, in the expectation of gaining new trade and increasing local prosperity. Tourism is an important source of local income, with Ulverston being so close to the Lake District, and increasingly because of associations with Stan Laurel, so the wider the message, the better will be the results. The website will be part of a major marketing initiative designed to increase town-centre shopping (simultaneously reducing street parking charges).A loyalty card scheme is being introduced, in which local traders are expected to participate with enthusiasm, to encourage town-centre shopping. These are modest measures by commercial standards but quite radical for the small town of Ulverston, which also needs to retain its treasured characteristics as a rural market town.
There are several Youtube sites on Ulverston, all worth a few minutes' viewing. Start with https://www.youtube.com/watch?v=Yy1GfbDQYmg

And how many come because Stan was born there I wonder? Probably many!
 
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#3
Yes, quite a lot, particularly since the statue was put in place and especially in June each year. Until Bill Cubin got things going the town hardly acknowledged its connection with Stan, and it never saw itself as a tourism destination. Since then, the museum has been founded (and moved) an "artisan" brewery has started up, making beers named after Laurel and Hardy films and supplying them to the Stan Laurel Inn. The statue unveiling was one of the biggest events in the town's history https://www.youtube.com/watch?v=4OkWcAA1sDI
and at least one organised walking tour of local places associated with Stan has been started. Once the canal has been restored and made into a leisure area, there will be more reason to visit the town on a day trip or weekend holiday, or as an adjunct to a Lake District holiday based on Windermere (which Stan loved and where he spent a lot of time as a boy). There's a lot more the town could do to benefit from its Stan Laurel history and who knows what might happen in the future, but in the UK, it's really hard to make big changes in small towns.
 
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